Most organizations don’t suffer from a lack of ideas.They suffer from a lack of clarity. Years ago, I sat in a boardroom where ten people were supposed to align on a single campaign message. Two hours later, we had eighteen… Continue reading

Clarity isn’t just what you say. It’s how the story holds together. The Problem: Why Most Change Communication Falls Flat Change programs don’t fail because people aren’t listening.They fail because the story doesn’t make sense. Too often, communication plans are… Continue reading

Your employees aren’t resisting change — they’re protecting their cognitive bandwidth. The Myth of Resistance Every transformation program starts with optimism: new systems, new ways of working, new possibilities. Then fatigue hits.Emails go unread.Workshops get cancelled.People stop showing up with… Continue reading

Stop sending information. Start creating understanding. The Hard Truth A lot of “change communications” is unreadable.Not because employees don’t care, but because communicators forget the point. They chase completion, not comprehension.They write to update, not to align. The result? Walls… Continue reading

How to boost employee adoption and momentum in transformation by prioritizing clear, purposeful messages over endless updates. If you’re leading a major transformation — new systems, new processes, new way of working — you’re likely seeing one thing: inboxes overflowing,… Continue reading