Tag: communication-strategy
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When IC Should Push Back on Leadership
Because saying yes to everything isn’t serving the organization. It’s serving the request. Most internal communications professionals are trained to deliver. A request comes in. A message needs to go out. A stakeholder needs something communicated. The IC professional produces… Continue reading
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The IC Pyramid: What to Send, When, and How
Because most internal communication decisions are made by habit. They should be made by design. Every internal communicator faces the same three questions on every piece of communication they produce. What do we actually need to say? When should we… Continue reading
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The 6 Signs of a Healthy Communications Culture
Because a healthy communications culture isn’t loud. It’s coherent. Most organizations measure communication by what goes out. Volume. Frequency. Channel reach. Open rates. Attendance numbers. These metrics tell you how much was sent. They tell you almost nothing about the… Continue reading
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The Real Job of a Communications Leader
Because the job description says one thing. The real work is something else. Most communications leaders are hired to produce. Content. Campaigns. Newsletters. Decks. Town hall scripts. Launch communications. Messaging frameworks. Internal announcements. The output is measurable. The calendar is… Continue reading
