There’s a reason most brand copy sounds the same:
It’s trying too hard to be everything to everyone.

But when your brand story feels like a copy-paste of every other business in your space, you fade into the background — no matter how beautiful your logo is.

You don’t need a louder voice. You need a truer one.

Let’s talk about how to find it.

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Why Story Still Matters (Even in a Scroll World)

According to Headstream, 55% of people are more likely to buy from a brand if they love its story — and 44% will share that story with others.

That’s huge. People crave meaning. They want to support businesses that feel human, relatable, and honest. Not perfect — real.

Whether you’re running a wellness retreat, a boutique, a local theatre, or a small art gallery — your story is your edge. It’s the thing no one else can replicate.

But you don’t have to write a memoir to make it matter.

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Here’s What a Good Brand Story Is NOT:

    •    A laundry list of services
    •    A founder bio that starts with “I’ve always been passionate about…”
    •    A generic mission statement that could belong to anyone

That kind of story is surface-level. Safe. Forgettable.

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Here’s What a Good Brand Story Is:

    •    Rooted in a real why
    •    Anchored in your values
    •    Told with a voice that sounds like you
    •    Written with your audience in mind

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Quick Proof: A Culture Brand That Did It Right

One of my favourite examples? A small community theatre I worked with last year. Their old website was full of jargon. No one remembered it. No one shared it.

We stripped it down to something simple, honest, and emotionally resonant. It focused on why they put stories on stage, and who they do it for.

Within two months:
    •    Time on their website increased by 36%
    •    They saw a 20% jump in newsletter sign-ups
    •    One blog post about their mission was shared over 100 times by local patrons

That’s the power of clarity and connection.

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How to Start Finding Your Story:

1. Write your “why” in 1 sentence.
   Not a brand line. Not a pitch. Just the raw truth. “I started this because…”
2. Define your values.
   Choose 3. Then build stories around them—what they look like in action.
3. Speak like a human.
   Drop the buzzwords. Write like you’d talk to a new friend over coffee.
4. Make it about your audience, too.
   Your story isn’t a monologue. It’s a bridge. What do they care about? How do you show up in their lives?
5. Keep it short.
   If your brand story can’t be told in 2–3 paragraphs, simplify. You’re not writing a novel. You’re inviting connection.

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The Story Only You Can Tell

The goal isn’t to sound “professional.” The goal is to sound like yourself — but clearer, bolder, and more intentional.

Your story doesn’t have to be epic. It just has to be true.

And if you want help shaping it — I’m here for that.

Let’s find the words that feel like home.